Analysis of WeChat Official Accounts Platform in Environmental Health Promotion Practice

This study took the WeChat official account "Environment and Health" as an example to analyze the operation status and explore the operation strategy of the WeChat official accounts platform in environmental health propaganda and education. Up until July 2019, a total of 401 WeChat articles have been published, and the number of followers has increased to 20 425. According to the analysis of graphic statistics, the most popular way for the public to read is to forward articles on WeChat moments (43%). The public prefers scientific articles on indoor air and health. With the help of WeChat platform, the authors organized three propaganda and education activities, among which the number of followers increased 12 000 via the voting of "Environmental Health Cup" drawing and essay contest. As a result, the paper proposed operation strategy for environmental health WeChat official accounts.