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    叶丹, 张宇晶, 许宁, 陈钰, 王姣, 杨文静, 闫旭, 樊琳, 王林, 王先良. “环境与健康”公众号信息阅读量影响因素分析[J]. 环境卫生学杂志, 2020, 10(4): 392-395. DOI: 10.13421/j.cnki.hjwsxzz.2020.04.012
    引用本文: 叶丹, 张宇晶, 许宁, 陈钰, 王姣, 杨文静, 闫旭, 樊琳, 王林, 王先良. “环境与健康”公众号信息阅读量影响因素分析[J]. 环境卫生学杂志, 2020, 10(4): 392-395. DOI: 10.13421/j.cnki.hjwsxzz.2020.04.012
    shu
    YE Dan, ZHANG Yujing, XU Ning, CHEN Yu, WANG Jiao, YANG Wenjing, YAN Xu, FAN Lin, WANG Lin, WANG Xianliang. Influencing Factors for the Reading Amount of "Environment and Health" WeChat Official Account[J]. Journal of Environmental Hygiene, 2020, 10(4): 392-395. DOI: 10.13421/j.cnki.hjwsxzz.2020.04.012
    Citation: YE Dan, ZHANG Yujing, XU Ning, CHEN Yu, WANG Jiao, YANG Wenjing, YAN Xu, FAN Lin, WANG Lin, WANG Xianliang. Influencing Factors for the Reading Amount of "Environment and Health" WeChat Official Account[J]. Journal of Environmental Hygiene, 2020, 10(4): 392-395. DOI: 10.13421/j.cnki.hjwsxzz.2020.04.012
    shu

    “环境与健康”公众号信息阅读量影响因素分析

    Influencing Factors for the Reading Amount of "Environment and Health" WeChat Official Account

      摘要
    • 摘要:
      目的 分析影响"环境与健康"公众号信息阅读量的相关因素。
      方法 选取2016年5月12日至2019年8月29日三年内"环境与健康"公众号推送的信息共计298条。分析推送信息主题、推送信息标签、推送信息标题对其阅读量的影响。
      结果 工作动态、健康科普、生活贴士和政策法规四类主题消息阅读量之间存在显著性差异（P < 0.05）中，其中123条信息单篇阅读量大于5 000人次；不同信息标签之间阅读量存在显著性差异（P < 0.05），其中有90条原创信息阅读量大于5 000人次；陈述句、疑问句和感叹句推送标题类型间信息阅读量未见显著性差异（P>0.05）。
      结论 推送信息主题和推送信息标签对推送信息阅读量产生明显影响。可通过优化推送信息主题设计，以及增加原创信息推送等方式来促进"环境与健康"公众号信息阅读量的增加。

       

      Abstract:
      Objective To investigate the influencing factors of the reading amount of the WeChat official account "Environment and Health"
      Methods A total of 298 messages sent via the official account from May 12, 2016 to August 29, 2019 were selected to analyze the influence of the topic, tag, and title of the messages on reading amount.
      Results There was a significant difference in reading amount among the messages with the topics of work dynamics, popular health science, life tips, and policies and regulations (P < 0.05), and of all 298 messages, 123 were read more than 5 000 times. There was a significant difference in reading amount among the messages with different tags (P < 0.05), and of all 298 messages, 90 pieces of original messages were read more than 5 000 times. There was no significant difference in the reading amount of messages with a title of statement, question, or exclamation (P>0.05).
      Conclusion Topics and tags of messages significantly affect the reading amount of messages. Topic design can be optimized and original messages can be increased to promote the reading amount of the official account "Environment and Health".

       

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